A MUSICIAN from Helmsley has become the face of an international fashion campaign.

George Craig, a member of the band One Night Only, who had a top 10 hit with their single Just for Tonight last year, will be appearing on billboards from Singapore to California as the face of The Beat, a new fragrance by fashion house Burberry. He has also appeared on the posters for the spring/summer menswear collections.

The band is currently back at home in Helmsley, working on their second album, due out in the summer, after taking December off to recover from their phenomenal success in 2008.

George said: “I first heard that Burberry had spotted me and wanted me to be in their campaign at the end of March last year.

“The posters are out in all the Burberry stores now, they’ve only just come out.

“I accepted straight away, because they’ve got the designer Christopher Bailey, and I think he’s turned the whole company around, and injected some amazing creativity.

“The first shot was in a studio in London, and the second was in a greenhouse. They just left me alone to try on loads of clothes for a while which was great, and I met some really cool people.

“I also did the voiceover for the male fragrance adverts, and the thought of my voice being on TV is a little bit scary.

“I do feel a bit daunted by the thought of people all over the world seeing my face, but at the end of the day we are all just human beings and this is just my part in something bigger than me.”

Despite the fact that the band are to be decked out in Burberry the next time they perform on stage, George says that they still retain control over they way they look.

He said: “We have a say in everything that’s going on, and a lot more control, and I think that’s just because we’ve put in the hard work and shown we are capable.”

One Night Only, which consists of band members George Craig, Jack Sails, Mark Hayton, Daniel Parkin and Sam Ford, formed in 2003, and performed their first gig at Kirkbymoorside Memorial Hall.

George says that his home county is very important to him.

He said: “All I’ve ever wanted to do is represent where I come from, and I always talk about North Yorkshire in interviews.

“I think it is something to almost boast about, because Ryedale is such a beautiful part of the world, people should know about it.”

George says that he is very happy to be able to spend some time in Helmsley.

He said: “I’ve just moved out of my parents’ house and got my own place in Helmsley, so I’m in a pretty happy place right now.”