THE ENTRANCE signs to a North Yorkshire town have been replaced as part of a 'new chapter' for residents and businesses.
Malton Town Council has installed the new signs, removing the 'Do Come Again' and 'Yorkshire's Food Capital' straplines.
Cllr Jason Aldrich, the Mayor of Malton said the updated signage was a small but important part of an ambitious year ahead they worked toward becoming an increasingly proactive, listening, and transparent town council.
He said: "The council felt it was time to step back from any unnecessary text, and strip away the old slogans like 'Do Come Again', and keep things clear, warm, and grounded.
"We have also removed the 'Yorkshire’s Food Capital' strapline. While we still immensely value our hard-working food producers, restaurants, and pubs, that title placed a burden on the town that we felt was no longer warranted."
Cllr Aldrich said discussions were held with the Fitzwilliam Malton Estate as branding evolves toward "Made in Malton."
"Following our recent council decision, we felt it was the right time to remove the older straplines and move to a simpler, cleaner design featuring a larger crest and a clear, welcoming message for residents and visitors alike. Malton Town Council voted on this as an agenda item and it was approved.
"This updated signage is a small but important part of an ambitious year ahead as we work toward becoming an increasingly proactive, listening, and transparent town council.
"A big part of our focus is helping residents understand where the Town Council can make the biggest impact. We can work with partners and residents to put on events and we are actively seeking to make these events happen."
Cllr Aldrich added: "While we don't own commercial properties so can’t directly fill empty shops, we can actively promote our vibrant business community and maintain strong, constructive relationships with local landlords to explore creative solutions for town centre spaces.
"Similarly, while principal authorities manage highways, infrastructure, and flooding, we are actively raising residents' priorities with the right bodies to ensure Malton’s voice is heard and acted upon. As you know these things take time and relationships have to be developed upon.
"It’s crucial that we maintain a positive, forward-looking message.
"Times are undoubtedly challenging for market towns, but we want our community to know that the Town Council is working hard every day to support and improve Malton for our residents, businesses and visitors."
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