A FAMILY-RUN business is under the spotlight as their product is featured on Love Your Weekend with Alan Titchmarsh.

Yorkshire Wolds Apple Juice, based outside Norton, is delighted to be featured on the ITV show which airs every Sunday morning from 9.30am.

Horticulturist, presenter and author Alan Titchmarsh celebrates all that is great about the countryside, looking at crafts, manufacturing and produce - including the Traditional Cloudy Apple Juice produced by Jane and Jon Birch.

“We are honoured and excited to be featured on such a big platform, considering the last year has been so unpredictable for businesses like ours,” said Jane.

“We received a phone call out of the blue from an ITV researcher.

“Someone had recommended us as a company which makes delicious, homemade apple juice.

“The programme aired on Sunday, February 7, which showed Alan Titchmarsh creating a selection of cocktails with British produce.

“He paired our Traditional Cloudy Apple Juice with a distilled spirit called Broken Clock Vodka.”

Yorkshire Wolds Apple Juice was established 12 years ago and taken over by the couple in 2018.

Jon had helped out at pressing time over the past few years at Yorkshire Wolds Apple Juice and when the opportunity came to take over the business, the couple felt it would fit around their other commitments.

“50 per cent of sale is from the hospitality sector, which is closed due to the pandemic,” added Jane.

“We kept everything ticking over nicely with a busy pressing season and delivery service.

“The hard work has paid off and fingers crossed for another successful season.”

In a statement, Alan Titchmarsh added: “I’m delighted to have the opportunity to celebrate the British countryside and the people who look after it. It is all too easy to forget the contribution to our daily lives that those who are skilled at country crafts, looking after our landscape and our wildlife make."

For more information, go to yorkshirewoldsapplejuice.co.uk.