A CHILDREN'S charity has urged people to look out for signs of abuse or neglect over the school holidays.

Calls to the NSPCC’s Helpline continue during July and August, with contributing factors to abuse and neglect including financial concerns, increased time together and alcohol increased during summer breaks.

Denise Ellis, NSPCC helpline manager, said: "Summer holidays are for many families fun filled days, creating happy memories but, unfortunately, for some children they face bleak days of neglect and abuse and are at risk of serious harm.

"As we enjoy our holidays this year let’s all take responsibility of knowing the signs of neglect and know what to do if we have any concerns about a child."

The charity has again teamed up with holiday company TUI UK, to make it easier for staff and the public to share concerns about a child being left alone or in the care of incapacitated parents while on holiday.

The partnership is now in its sixth year, and includes a dedicated helpline for the holiday company’s employees in the UK and abroad, if they have concerns or have incidents reported to them by holidaymakers.

Between the helpline launch in 2012 and April 2017, the TUI helpline has responded to 126 contacts including enquiries, requests for advice and referrals to external agencies.

Denise said: "Holiday representatives or holidaymakers may have concerns about a child, from parents physically abusing children, alcohol related incidents or children left alone on holiday. Having the security that this partnership affords, will ensure that TUI employees know how to respond quickly and effectively, with the child’s safety paramount."

Sue Bradley from TUI said: "The safety of our holidaymakers is of the upmost importance and our staff are trained to identify situations where children may need protection and report them to the relevant organisations. Should you suspect that any child is at risk on your holiday, please inform your Holiday representative."

*Adults who are concerned about a child can phone the NSPCC Helpline on 0808 8005000, and young people can contact Childline on 0800 1111 or go to childline.org.uk