THE Alzheimer’s Society has launched a new campaign calling on people to unite in the fight against dementia.

In Ryedale, the Camphill Village Trust in Malton is supporting the campaign, alongside local police.

Stuart Orrell, registered manager at The Croft Community, said: “As dementia comes into more and

more people’s lives, we all have a duty to find out more, and contribute more to being a community that cares.

“That’s why the Croft Community is very happy to be linking with The Alzheimer’s Society, as well as developing new provision within our own services.

“A united approach well help us at Camphill Village Trust improve what we can offer to the people we support, and our links in the wider community.”

North Yorkshire Police has recently adopted the use of the Herbert Protocol, an initiative that helps them to locate missing vulnerable people as quickly as possible by asking individuals and carers to complete a simple form that can be easily accessible to the emergency services should someone go missing, saving crucial time in the search.

Judith King, regional operations manager for Alzheimer’s Society in Yorkshire and Humber, said: “We’re determined to bring everyone’s attention to the massive injustice faced by people with dementia and their carers, with too many denied the support they need.

“Alzheimer’s Society hears day in, day out about people with dementia and their carers struggling.

“Some people tell us about the impossible choices they have to make, from the carer having to choose between a knee operation and caring for her mum, to a man with young onset dementia who had to give-up work and ask his daughter to pay the mortgage.

“There are more than 67,000 people living with dementia in Yorkshire and the Humber. We urgently need people here to unite with us to improve care, offer help and understanding to those affected and find a cure. Together, we can bring about change.”

Alzheimer’s Society is the UK’s leading dementia charity and is here for everyone affected by dementia. The campaign will include a TV advertisement voiced by actor Bill Nighy.

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