BRITISH Egg Week is being celebrated in the region as a North Yorkshire egg producer launches a baking competition.

James Potter Yorkshire Free Range Eggs, based near Thirsk, is taking to social networking site Twitter to launch the competition to coincide with British Egg Week, which runs from October 6 to 12.

The James Potter Bake-Off’ will challenge people to tweet a picture of their most visually impressive baking results created using James Potter Yorkshire Free Range Eggs to the @JamesPotterEggs company Twitter page.

Entrants will be asked to include a mention of James Potter eggs in their tweet, along with the hashtag #JPBakeOff or #JPBO to be in with a chance of winning £50.

Adrian Potter, a director at James Potter Yorkshire Free Range Eggs, said: "We’ve seen a huge craze for baking in recent months, due in part to the success of the Great British Bake Off.

"We wanted to launch a competition that encourages people to get creative in the kitchen, and get the whole family involved in baking with fresh free range eggs.

"We wish there was a way we could taste the results for ourselves, but we are looking forward to seeing everyone’s pictures and the imaginative ideas they come up with."