HELMSLEY extended Yorkshire Day into an entire weekend with a White Rose county theme.
The three-day event included street theatre and music along with an Icon Trail where visitors could spot models of their favourite Yorkshire people hiding in the town for the chance to win a prize.
Other activities included taking part in the Yorkshire tradition of welly-wanging at the International Centre for Birds of Prey, a duck race and Grand Helmsley Cake Show.
The entertainment continued into the evening with a family barbecue and Helmsley’s Got Talent at the town's Arts Centre.
Running alongside the Yorkshire Day events was a wedding dress festival at All Saints Church, which will continue until August 10.
Em Whitfield Brooks, artistic director at Helmsley Arts Centre and chairman of Helmsley in Business Summer Celebration committee, said: "We're proud to be living and working in God's Own County and wanted to do something special for Yorkshire Day, so what better than making it a Yorkshire weekend.
"There was a fantastic atmosphere and everyone had a really good time and enjoyed the entertainment."
Em said the committee would like to thank Ryedale District Council which provided funding for the street entertainers.
"Our aim was to bring more people to Helmsley and the feedback from businesses has been positive - it was a great weekend and everyone was very positive about our Yorkshire Day celebrations," she added.