NORTH Yorkshire Police are continuing to deliver their message of “Less Drinking, More Thinking”.

The summer safety campaign aims to raise awareness of the dangers of excess drinking.

It also encourages people to think about how much they are drinking in situations which hold potential risks to causing harm to themselves or others, if they are under the influence of alcohol.

A series of “Less Drinking, More Thinking” videos has been produced and feature police officers, fire officers and an Accident and Emergency Consultant talking about the dangers and potentially devastating consequences of drinking excessive amounts of alcohol.

As part of the “Less Drinking, More Thinking” campaign, North Yorkshire Police has also produced wristbands which will be distributed across the county at various events.

One of the key elements is reminding people that they should never drive after having drunk alcohol. People who drink and drive are far more likely to be involved in a collision where someone is killed or seriously injured.

The photographs, produced by North Yorkshire Police and North Yorkshire Fire and Rescue Service, are a way to demonstrate the need for people to think about the dangers of drink driving.

Chief Constable Dave Jones said: “This campaign is really just about getting people to think about how much they’re drinking.

“Year after year, we see people injuring themselves or others through excess alcohol consumption.

He added: “We want people to be aware of the associated dangers and encourage them to think about how to stay safe whilst enjoying the summer, which so far, has been a fantastically warm one. So enjoy your BBQs and your days and nights out, however please remember Less Drinking, More Thinking.”

For more information about the summer safety campaign visit

Those who wear the wristbands are being asked to tweet pictures of themselves wearing the wristbands to @NYorksPolice using the hashtag #summersafety.

The videos can be viewed at