A UNIQUE new smart phone app has been launched which allows users to explore all the attractions that Yorkshire has to offer.

Go Yorkshire, which has been developed by Bedale-based Elmtree Press and with support from Ryedale District Council, uses the phone’s internal GPS to determine user location, then finds places to visit nearby, listing them by proximity.

The free app – styled “the insider’s guide to Yorkshire” - will also give users the ability to find the latest offers available from listings in the region. Offers can be downloaded to the device with the app also producing a verification code to give to the venue.

Attractions listed on the app include Black Sheep Brewery, Newby Hall & Gardens, Lightwater Valley Theme Park, the National Railway Museum, and Betty’s tearooms, in addition to a host of lesser known attractions that even Yorkshire residents might not know about.

One of the unique features of the app for business and attractions listed on is that they are able to update their own information and offers on a daily basis.

It also allows users to accumulate points – to be redeemed against offers - at their favourite places with its loyalty card feature.

With the Tour de France heading to Yorkshire in just three-week’s time, the app’s creators are confident it will prove a valuable, and reliable, source of up-to-the-minute information for the millions of visitors, who will be flocking to the region for the world famous race.

"Helen Bullock, Elmtree Press managing director, said: “We are delighted to be launching this unique app in time for when the world’s eyes will be focused on the region.

"It is easy to use and its unique feature is that businesses can update their listings as often as they like.

She added: “In addition to visitors, the app has been designed to appeal the residents of this wonderful county who are looking to explore the region further.

“We have already received a huge amount of positive feedback from users, and it is being downloaded on a very regular basis with over 3,000 users since April.”

Tony Webster from fish and chip shop Scotts of Helmsley, who helped launch the app, said: “The Go Yorkshire app is a great guide both for tourists and those already living in the Yorkshire area.

“It’s quick and easy to use and whether you are looking for something to do or just want to keep abreast of great offers at Yorkshire attractions – the app provides it all. We’re very happy to be involved with it.”

For further details about the app, please visit www.goyorkshire.com/go-yorkshire-iPhone-app