AN annual Christmas appeal has been launched to help families over the festive period.

The Salvation Army has teamed up with Superdrug, in Wheelgate, Malton, to collect donations of gifts and toys for children and young people who otherwise would have little or nothing on Christmas morning.

Major Alwyn Hockley, who runs the Malton and Norton Salvation Army Citadel with her husband, Keith, said the number of families needing help this year is expected to be at least 100.

“Many of the families are referred to the Army by organisations such as social services and schools,” she said.

“Over many years thousands of lives have been brightened in the process.”

Until Monday, December 16, members of the public are asked to drop off a new unwrapped gift for a child aged 0 to 16 at Superdrug.

Local Salvation Army representatives will then distribute the gifts to children and families in need in the area through their own networks, local groups and social services.

Major Hockley said: “Thanks to the generosity of people in Ryedale last year, the Salvation Army here distributed toys and food hampers to almost 100 families and elderly people throughout Ryedale, who might otherwise have struggled at Christmas.”

For more information about the appeal, phone Keith and Alwyn Hockley on 01653 693344.