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Advertising road signs for Malton and Norton
COUNCILLORS have requested that an offer of £2,000 towards promotional signs at the entrance to Norton is used within the town itself.
The town council was told the money was being made available through a grant given to the Malton and Norton Area Partnership from the Mary Portas Fund.
Coun David Lloyd-Williams, a member of the partnership, said it was felt the towns needed proper advertising signs for events that were taking place in Malton and Norton.
“We have since faced a nightmare of planning and because highways has all sorts of rules and regulations. It has taken two-and-a-half years to get planning permission,” he added.
Coun Lloyd-Williams said £10,000 had been given to the partnership from the Mary Portas Fund with members agreeing to pay £2,000 towards the signs – one for the Pickering road and the other on the A64 near Huttons Ambo.
“It was felt that two signs should also be provided at this side of the river, again on the A64 and on Beverley Road, which links East Yorkshire with the North East and beyond,” he added. “Again, £2,000 has been committed to the signs which are very effective at advertising local events.”
Coun Lloyd-Williams said the actual cost to the town council would be around £400 and the cost of each advertising sign was currently £150.
“They have proved to be a good way of getting people involved and there are ways for charities to seek funding to buy the signs,” he added.
“I hope the town council could see the benefits to the community and how the signs can help bring people into Norton and in turn support local businesses.”
However, deputy mayor Coun Di Keal said she did not find the Malton signs particularly attractive.
“They are very modern looking and made of steel and I do have concerns that there is not enough going on in Norton to see a regular change of banners,” she said.
“There was a time when we were considering looking at signage in the town and improving that, including the tatty board near St Nicholas Street car park, which desperately needs improving.”
Coun Keal said she felt a sign in Commercial Street letting people know what the town had to offer would be another option.
“I do feel this would be better at this stage to promote Norton rather than signs on the roads coming into town,” she added.
Coun Kevin Anderson said he shared her concerns.
“Year after year, Malton gets all the big events and Norton gets nothing,” he said. “An expensive sign on the A64 is not going to get events staged in Norton as much as I would like to see.”
Councillors agreed to ask the Malton and Norton Area Partnership if the funding could be spent on alternative signs in the town.
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