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Fitzwilliam Estate sets its sights on vision for future of Malton
12:05pm Wednesday 7th August 2013 in News
AS MALTON gets ready to undergo major changes with the redevelopment of the livestock market, TOM NAYLOR-LEYLAND, heir to the Fitzwilliam Estate, looks ahead to what the future holds.
THE livestock market site is the peak of the Fitzwilliam Estate’s aims for Malton to be Yorkshire’s food capital, according to Tom Naylor-Leyland.
Mr Naylor-Leyland, who is heir to the estate and came to work in Malton four years ago, said that with huge success of the Food Lovers Festival, the growing monthly food markets and the new ‘Made in Malton’ brand, the town had taken several confident steps towards realising that important dream.
“There has been much talk about the redevelopment of the livestock market site for which the Fitzwilliam Estate received planning permission last year,” he said.
“But perhaps one of the most important things that we have failed to do is to properly articulate our vision for why the regeneration of this site, right in the centre of town, is so crucial to the future of Malton.”
Mr Naylor-Leyland said changing people’s perceptions was one of the hardest things to do but he felt that was already happening in Malton.
“By redeveloping buildings like the Talbot Hotel, the estate is changing them from down-at-heel, unloved structures into something attractive and hopefully inspiring,” he said.
“The old town hall building with its new windows is a perfect example of this, and I feel that it has breathed new life into the market place. With the right operator I am sure it will go even further towards enhancing the look and feel of Malton.”
Mr Naylor-Leyland said the total investment in the two buildings alone was not far short of £5 million which was a clear demonstration of the Estate’s long-term commitment to the town.
“One area that I feel we must concentrate on is trying to attract the wealthier sections of society from the hinterland of Malton. While this is an egalitarian age, it is nevertheless true that we need everyone to spend their money in Malton on a more regular basis,” he said.
“This spend can then trickle-down to ensure that the whole community benefits from an improved economy. More money into Malton’s economy – more spent in the local shops – more jobs for local people – a collective vision of a sustainable future for the town.”
Mr Naylor-Leyland said to attract more people to Malton the town had to be distinctively different.
“Our plan for the site of the current livestock market gives us a once-in-a-generation opportunity to create something that no other town across the UK has a brand new, beautifully-designed square that can rival some of the best building projects anywhere in the country.
“It will be tree-lined, open, attractive and linked to the existing market place by a pleasant stroll along the Shambles.
“To quantify the size of the investment, I am told, with a retail partner, we would be spending something in the region of £15m to build the design.
“In fact, I am advised no one else would make this investment – it is simply not viable unless you take into account the other holdings the estate has in the town.”
Mr Naylor-Leyland said what they were trying to do is invest in the long-term future of the town.
“When I talk with other people outside Malton about our desire to invest so much in something beautiful and long-lasting, for the benefit of the entire town, they cannot understand why everyone is not behind it,” he said.
“I believe this project would have immediate benefits for the town and will be here for generations to come. A living and lasting legacy for everyone to enjoy, a genuinely exciting and unique scenario.”
Mr Naylor-Leyland said the idea was to attract a high-quality, food-only operator such as Waitrose or Booths.
“The reason being that an operator such as this fits precisely with the aim of adding to the existing choices offered by Malton, so that it appeals even more to the type of people who opt to use independent shops, who enjoy good food, who attend our festivals and markets already – all of the inclusive elements that Malton has to offer,” he added.
“The livestock market redevelopment is a major catalyst to Malton’s ambitions as an unspoilt market town, historic but thriving, renowned and respected for its richness in independent shops and as a destination for fine food.”
Take a 3D look at market proposal
A VIRTUAL 3D fly-through of the proposal for redeveloping Malton’s livestock market site has been unveiled.
The seven-minute video includes three-dimensional images of how the design will look from all angles.
It shows Fitzwilliam Malton Estate’s plans for the site to include shops, car parking and a new public square linked to the Market Place via the Shambles.
Roddy Bushell, manager for the Estate who provides the commentary, said the design aimed to overcome the difficulties associated with most new retail developments whereby they appear futuristic at the time of their build, yet look dated and out of keeping with their surroundings in only a few years.
He added that in contrast, the proposed new retail quarter on the livestock market site follows the lines and architecture of existing buildings, blending seamlessly with the town.
“We want people to have the opportunity to see for themselves why we believe this is the right plan for the future of Malton,” said Mr Bushell.
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