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Survey aims to get snapshot of tourism in Ryedale
11:43am Wednesday 13th February 2013 in News
A STUDY into Ryedale’s tourist industry is being carried out with the aim of attracting more visitors.
Ryedale’s economic and community manager Jos Holmes said the district council was funding a district-wide survey and the town councils at Helmsley, Pickering and Malton are being asked to contribute £500 each to enable in-depth local studies.
She said: “We need to know the state of the market and the people we are attracting and where we can explore new markets.”
The council is providing £1,200 for each of the next three years for the district survey, and the town councils are being urged to contribute £500, towards the £2,000 for the market town investigation, with Ryedale funding the balance of £500.
However, Helmsley Town Council has turned down the request saying it believes it will be of little benefit to the town, and the Helmsley in Business group did not have the resources.
Historic figures put the value of the tourist industry to Ryedale as being nearly £100 million a year.