A NEW holiday guide covering the entire stretch of the Yorkshire coast has been launched.

A true collaboration between East Riding of Yorkshire Council and Scarborough Borough Council as part of the tourism partnership set up between the two local authorities last summer has resulted in a guide that showcases the very best about each of the resorts in the East Riding and Scarborough Borough as well as neighbouring rural areas.

Previously the two areas each produced holiday guides about their particular stretch of the Yorkshire coast.

But the new joint guide aims to maximise the promotion of the Yorkshire coast in its entirety as a key tourism destination.

The 100-page, full colour guide highlights the best of the Yorkshire coast’s culture, countryside, coast and cuisine — four key themes that will be widely promoted by a supporting £20,000 marketing campaign.

For the very first time, the guide details key features of villages and towns to maximise their appeal to potential visitors.

Yorkshire coast businesses as well as the hospitality and tourism associations in Bridlington, Filey, Scarborough and Whitby have contributed content to the guide, which has also been supported by Welcome to Yorkshire and Visit Hull and East Yorkshire.

The guide will be distributed free at a number of tourist information centres and outlets throughout the Yorkshire region and wider UK, as well as at major tourism industry exhibitions and also direct to potential visitors on request.

Councillor David Chance, Scarborough Borough Council cabinet member for tourism and culture, said: “The new holiday guide is the result of a fantastic partnership effort. From the thriving artists’ colony at Staithes to the historic Pier Towers at Withernsea, with the four large resort towns and picturesque rural villages in between, The Yorkshire Coast has something for everyone to discover and I’m delighted that the guide reflects this so well.

“By promoting the whole of the coast, the guide aims to increase multi-destination day visits for people that base themselves in a particular place for their holiday and also encourage visitors to base themselves in different parts of our area each time they holiday in Yorkshire. The ultimate goal is to increase footfall and visitor spend right along the Yorkshire coast and help to boost our local economies all year round.”